Hey Reader,
I've spent the last 4 years trying to build a personal brand.
As an ADHD entrepreneur, it's been nearly impossible.
Why Business Brands Work, Personal Ones Don't
With my business brands, my team takes over. They know the ideology, the principle, what we're selling. It's easy to be consistent.
But a personal brand has to come from me.
And that's the problem.
My thoughts run half a sad every single day. Every minute. They scatter in a hundred directions.
To build a personal brand, I need to compel these scattered thoughts, make sense of them, post them consistently. Create a cohesive identity around them.
I can't do it.
What I've Actually Become
I've changed my positioning 3-4 times in 4 years. E-commerce coach. ADHD entrepreneur. Other things.
Nothing stuck because they all required one thing: showing up consistently with wisdom. Keeping people engaged with my thoughts.
Now I'm just "founder of multiple businesses."
And that finally stuck - not because I planned it, but because it's the only thing that doesn't demand constant consistency from me.
The Real Struggle
Personal branding for ADHD entrepreneurs is a grey area nobody talks about.
People with ADHD build beautiful personal brands. But not all of us. And I think that's okay to admit.
What I'm Doing About It
I'm researching AI tools to help me manage the Instagram posting part. If I can automate that, maybe I can actually show up without burning out.
I'll know more next week.
But I want to know - how do you do it?
Are you struggling with this too?
Cheers,
Hema
(Indian names can be tricky to pronounce 😅 — mine's "hay-maa" — simple as that!)
P.S - Maybe the real personal brand is admitting I can't do personal branding the way everyone says I should. That's the most honest thing I've shared in years.
p.p.s - If you're the type of person who always scrolls to the bottom of emails and reads this type of stuff, we're probably kindred spirits. Thanks for sticking around despite all my mental detours.
Wondering “Wait… who’s Hema again?”
I’m a doctor-turned-multiniche entrepreneur helping ADHD & multi-passionate entrepreneurs make money without picking just one niche—using simple systems that give you freedom.
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