Dear Reader,
This is Week 30 of my behind-the-scenes updates.
Week 30! I'm actually keeping up with something consistently🧿. Who knew? 😅
Anyway, this was such a weird week.
I did my live zoom call of $0 to $850 debrief this week.
Nobody showed up even though people had registered, and that's totally okay. And there I was, talking like I had 100 participants in the room. 😅
I get it - people like to see success stories with big numbers, not "$850 in sales" stories.
It's a lesson for me.😅
Meanwhile, My Brain Did The Thing
I was supposed to launch Finish & Flourish this week. The landing page is up, everything's ready.
Instead? I got completely hyperfocused on something totally different.
So I was doing some research on sugar and ADHD (because apparently I can't just have coffee without turning it into a research project), and I found out something interesting:
I've been taking half a teaspoon of sugar instead of one. That's about 10 grams a day.
But here's the thing - your body gets resistant to that baseline amount, and then your sugar cravings start because your brain wants MORE.
So I cut it completely. Day 15 now of zero sugar.
My sugar cravings have come down, but my brain is FREAKING OUT.
Like "OH MY GOD WE'VE HAD COFFEE WITHOUT SUGAR FOR 15 DAYS, DO SOMETHING."
Still resisting though. Let's see how it goes.
The Actual ADHD Move
But here's where it gets interesting.
I was really bored this week.
And one of my AI reels on Ancient Madurai went viral - 110K reach, brought in 1000 new followers.
So naturally, instead of working on my Finish & Flourish launch, I thought:
"Why don't I start a new Instagram channel about Indian gods? Specifically Tamil gods?"
Because if you've followed me at all, you know I love, love, LOVE my city, Madurai. I love my traditions.
And honestly? It felt like playing. Like I was just having fun, not "working on a business."
That's when I know I'm onto something - when it doesn't feel like work at all.
So I created both an Instagram AND YouTube channel.
Posted my first AI video.
And here's the thing - AI god reels are TRENDING in India right now.
I don't know about the West, but in India? It's massive.
In just 4 days, the new account:
- Got 200 new followers
- 25,000+ views on Instagram
- 1,000+ views on YouTube with 57 likes
It's insane.
My Whole "Don't Do Trending Things" Philosophy? Yeah, About That...
I used to always tell people don't chase trends.
But trending things are REALLY going trending on Instagram right now.
I think I need to change my whole ideology. 🤦♀️
Back to the Launch I Was Supposed to Do
All this came at the cost of launching Finish & Flourish this week like I'd planned.
The landing pag is up, but I still didn't get time to promote it effectively across social media and emails.
So here's what's happening instead:
I'm doing a launch sale next week during Twixmas (that weird time between Christmas and New Year when nobody knows what day it is).
If you want to actually finish things in 2025 instead of starting and abandoning them like I just demonstrated with this god channel versus my actual launch… join me.
We're meeting January 1st to work on this together.
Because clearly, I need it too. 😅
Cheers,
Hema
P.S - Happy Christmas to you 🎅. And seriously - if the pattern of starting-getting-excited-then-abandoning sounds familiar, check out what we're doing in January. It's specifically designed for brains like ours that do exactly what I just did this week.
p.p.s - If you're the type of person who always scrolls to the bottom of emails and reads this type of stuff, we're probably kindred spirits. Thanks for sticking around despite all my mental detours.
Wondering “Wait… who’s Hema again?”
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